The company launched "Paving for Pizza" on Monday and it's asking people to nominate their town for road repairs.
The website even includes footage (supposedly) from inside a pizza box showing various scenes of pothole-related carnage inflicted on innocent pies. Domino's says they'll come to their town and fix their potholes to "smooth the ride home" for their pizzas. "We can't stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped".
Domino's said it has previously helped towns in Texas, California, Georgia and DE fix their roads.
However, even though Domino's is headquartered in MI and our pockmarked roads undoubtedly jostle Domino's execs on their way to work, the company hasn't paved over one pothole around here - though you can nominate your city to be among the next to have its potholes filled.
Domino's has kicked off the campaign by repairing roads in Bartonville, Texas; Milford, Delaware; Athens, Georgia; and Burbank, California. In Petaluma, Calif., a town that applied for and won KFC pothole funding based on the city's "dual reputation for chicken farming and tire-flattening potholes", the local government ended up in a fracas with PETA over the collaboration with KFC.
Bartonville town administrator Michael Montgomery praised the company's input.
In a semi-dystopian twist, Domino's emblazoned the potholes it repaired so far with its logo and tagline: "Oh yes we did", according to Fortune. Just go to pavingforpizza.com and enter your zip code.
The good publicity will be a welcome change for Domino's following an incident last month in Tennessee. The pizza chain has more than 14,800 stores in more than 85 markets.
On May 2, officials said they were investigating reports of "excessive rodent activity".