YouTube Music will offer Europeans millions of songs and videos advertising-free for a subscription of 9.99 euros a month - 11 percent more expensive than its USA version.
The service is meant to be live now, although at present landing pages are still saying "The wait is almost over".
An existing free version of the standalone service with ads will continue with "a reimagined mobile app and brand new desktop player", it said. They don't have to be blood relatives. YouTube Premium members also get access to the full slate of YouTube Originals shows and movies. All the classics, then. YouTube Premium will offer all the current benefits of the previously named YouTube Red service, such as downloads, ad-free watching, and access to the service's original content. A Family Plan is also on offer here, for £17.99 per month.
If you're a bit confused about the differences between YouTube Music and YouTube Premium, you aren't alone. In other words, while YouTube Music just lets you download music videos, and listen to music in the background, YouTube Premium brings those features sitewide, for an extra £2 each month.
Recommendations built for you. As Google cringingly puts it, "At the gym workin' on that fitness?" Google thinks it's cooked up just the thing for you.
So there are workout playlists and drive-time playlists, basically. Try "A Dose of Sun" for brighter tunes on a cloudy day, "The Pop Hotlist" for the biggest hits around the world or Distrito Latino for Latin pop hits of the moment. With Smart Search, users can find songs by lyrics and descriptions, with a number of filters built-in. So you can request everything from "zig a zig ah" - for hip, new up and comers, the Spice Girls or ask for "that George Michael song with the models".
"We have an wonderful catalogue, easily one of the biggest on the planet".
This means you can view the latest music on the video platform and download the track straight on your phone without switching apps or services.
It turns out there is a very good reason the apps are now co-existing: it's all about making sure that all functionality that Google Play Music users now enjoy is eventually ported over to YouTube Music - as it stands, this just isn't the case. YouTube Music will eventually take the place of the current Google Play Music, but not for a while, and those users will still have access to their purchased music, uploads and playlists.