Stubs A-List costs more and is of course limited to AMC theaters, but AMC is taking direct aim at MoviePass with features like seeing multiple movies per day and repeat visits to a movie you've already seen.
Stubs A-List, which is set to launch this Tuesday, will allow users to attend movies up to three times per week at any of the company's 650 theaters in North America. Monthly movie ticket subscription rival MoviePass doesn't allow its members to purchase large format or 3D tickets, just 2D. Through AMC Stubs A-List, participants can see movies at any available showtime, any AMC location, in the following formats: IMAX at AMC, Dolby Cinema at AMC, RealD 3D, Prime at AMC, and BigD. Also, you can see the same movie a couple of times, which MoviePass doesn't allow you to do. The movie ticket program starts on June 26.
Helios and Matheson Analytics issued a warning about the company's ability to stay in business in a regulatory filing in April.
The membership also includes all of the benefits of AMC Stubs Premiere including free upgrades on popcorn and soda, free refills on large popcorn, express service at the concession stand and box office and no online ticketing fees.
MoviePass has attracted 3 million members, but the stock price of the service's parent company, Helios and Matheson, has dropped from $38 a share to 44 cents a share.
It will be up to consumers to decide which deal is best, but it's good to have competition in this space, and I personally think that AMC Stubs A-List will be the more sustainable option despite carrying the bigger price tag.
Theatres may be giving MoviePass a run for its money. MoviePass says it has more than 3 million paid subscribers and projects a user base of 5 million subscribers by 2019.