Instagram has launched IGTV at an event in San Francisco featuring numerous Instagram creators. Systrom said Wednesday that Instagram now has 1 billion monthly users, and the Pew Research Center recently reported that 72% of USA teenagers say they use Instagram. Through the new app, you'll be able to watch videos from people you follow and creators Instagram thinks you'll be interested in.
Instagram says that IGTV is rolling out over the next few weeks.
Introducing IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators.
Calling IGTV its "most exciting feature to date", Instagram explained that videos on the app are fullscreen and vertical, optimized for watching on a smartphone. People will also be able to comment on the videos and send them to friends.
"That is obviously a very reasonable place to end up", Mr. Systrom said during a news conference.
Instagram has long struggled with the one-minute video limit.
IGTV is the most recent addition to Instagram's video offerings, following the introduction of Instagram Stories and live video.
Although there is now no advertising in the app, that is coming based on Instagram CEO Kevin Systrom's comments during the event today. Systrom told Engadget that, based on how people use Instagram today (for a couple minutes at a time), giving them access to longer-form video needed "different context".
Instagram's YouTube competitor is finally here.
Instagram made a decision to build a standalone property, because longer videos are not something people typically want on the main app, where videos are limited to 60 seconds. Facebook itself has tried to do the same thing and largely failed, but could Instagram fare better with IGTV and its existing crowd of Insta-celebs?
IGTV could not only evolve as a monetising platform but also as a platform which supports viewership. The selections are overlaid over the videos themselves, and once you've selected a video, you can tap the background to enter full-screen mode. So if you were planning on uploading all your content from YouTube channel straight to IGTV, you might need to edit your videos beforehand.
The Facebook-owned company announced IGTV during an event in San Francisco on Wednesday, also sharing the news that the social media site has reached 1 billion users.
IGTV is focused on vertical videos-videos taller than they are wide-meant to be consumed by users who are holding their phones upright.