Many a company has tried and failed to compete with YouTube, but Instagram has some things going for it, including a billion users-a new milestone that Systrom announced at the event-and plenty of creators already making a living on the service through monetization strategies such as sponsorships. This feature will initially be reserved for accounts with larger followings, although Instagram plans to unlock hour-long videos for everyone else at a later date.
Instagram is trying to bring a whole new concept to the world of video sharing platforms with its so-called IGTV network.
IGTV will soon be integrated into Instagram, with new IGTV bubbles appearing on the profiles of people you follow. You won't have to search to start watching content. It also pulls from those you follow through Following and pulls the most popular content like Kim Kardashian's KKW Beauty pop up shop.
Analysts are also comparing IGTV to Google-owned video platform YouTube. The app will be available for download on iOS and Android smartphones in the coming days, Instagram CEO Kevin Systrom told a gathering of influencers and members of the press today at an event held in San Francisco.
IGTV aims for users to watch it just like TV. Another differentiator from good-old Instagram is that creators will be able to put links in the description of their videos. You can upload your own videos there, too.
In September 2017, Instagram said it had some 800 million monthly active users. In addition to this, Instagram also stated that the young audience watches more amateur content.
Instagram today is finally taking on YouTube and Snapchat's Discover with a dedicated app - IGTV. Systrom believes that the idea will take off because people are used to following others that they don't personally know on Instagram, as opposed to other platforms such as Facebook. The company's next step is to break into videos full-time with its very own standalone app, IGTV. The Following section shows videos posted by the user's followers. You will be able to easily share IGTV videos on Facebook, of course. Instagram says it's not immediately paying for any content on the app, nor will it start with any advertising. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day.