CLARIFICATION (July 6, 6:15 p.m.): An earlier version of this article identified the woman at the pool as Jasmine Edwards.
A North Carolina man was sacked from his job after a video of him racially profiling a black woman at their private community pool went viral. Sonoco, a South Carolina-based packaging company, said Bloom "is no longer employed by the Company in any respect".
Everything began when Bloom questioned Edwards about her address, since the pool in the Glenridge neighborhood was for residents of the community only. Besides all the other racist things that don't reach viral internet status, there's been #BBQBecky and #PermitPatty, and even residents who called the police on a black firefighter doing his job. An officer tries to intervene, asking what is typically needed to enter the pool. "We're just asking for a form of identification". The woman then asked Mr Bloom to verify Ms Edwards' address and her pool membership.
Perhaps to placate Bloom, the officers used her key card to open the gate to the pool. He said he regrets how he handled the encounter with the woman, Jazmine Abhulimen acknowledging that he could have been "more empathetic to how she may have felt". When Abhulimen asked Bloom for an apology, he walked away. She accused Bloom of racial profiling and said in the video that she was the only one asked to show ID. 'This happened to me and my baby today. "What a shame!" A police news release noted that the postings were on the page of Jasmine Edwards, which is Abhulimen's Facebook screen name. Many social media users rallied behind the black woman, with #idadam trending on Twitter and Facebook late on Thursday night.
"You may be aware by now of a bad incident involving the actions of one our employees", wrote Rob Tiede. "The well-documented incident, which involves activities at a neighborhood pool over the 4th of July, does not reflect the core values of our Company, and the employee involved is no longer employed by the Company in any respect ..." Risinger said Bloom was a business development manager who had been with Sonoco for about five years.
The attorney said his client has received multiple death threats and has had to move his family out of the neighbourhood.
John Vermitsky, a lawyer who's representing Bloom, said Bloom called the Winston-Salem police after the woman became angry. Vermitsky also said his client feels bad about the situation and didn't intend to discriminate against the woman. He also called police.
In Bloom's seven years as chairman of the neighborhood pool, he's occasionally had to ask people of all ages and races to leave for violating pool rules, according to the statement.
"No one deserves to be judged exclusively based on an isolated incident, taken out of context", Vermitsky said.
"It doesn't say she has to show an ID anywhere", another person adds. An attorney for Bloom told the Journal that Bloom is pool chairman of the neighborhood's homeowner association, and that he confronted Edwards because someone else asked him to.