Koh's new strategy is to focus on millennials who can not afford the latest flagship but still want a device packed with meaningful innovation. Koh hinted that we will learn more about the device later this year at the Samsung Developer Conference in November.
Samsung is planning to launch a foldable smartphone later this year.
According to the new report, the alleged Galaxy F will feature a foldable 7.3-inch OLED display (made by Samsung Display) on the inside with a 1.5R curvature. Since then, Samsung has been reportedly testing dual-screen smartphones, with the aim of bringing some type of device to market. Koh admitted that it is a complicated device to build and still not complete.
However, he said, a foldable phone would need a clear goal before the company released one.
The handset has been codenamed "winner" - a good omen, perhaps? - although, as per previous reports, it'll more likely be called "Galaxy X" on release.
Foldable doesn't denote the hinged phones with a keypad of the old times, but a smartphone with a real-time foldable or bendable screen. However, Koh said that while development has been complicated the process has nearly concluded.
For Samsung, one challenge is to create a device that will appeal to users over a normal tablet or jumbo-size phone.
Koh also discussed challenges in bringing a foldable smartphone to market.
The Samsung Galaxy X is not new to the rumor section and the latest bit of information mentions that the device could take things to a new level.
While Samsung Display has seen the fastest development in the flexible OLED sector, China-based BOE Technology is playing catch-up, aiming to compete with Samsung Display to lure OLED panel orders from Apple.