"Nike has grown in popularity among millennial investors after releasing its controversial Colin Kaepernick ad", Business Insider reports. But the research confirms that, at least for now, the company is suffering no negative repercussions in sales. In acts of bravery far, far more powerful than Kaepernick sacrificing his career to protest the killings of unarmed young black men by police, they heroically cut the Nike logos off their shorts and burned their trainers.
The move was criticised by some on Twitter, with several users vowing to boycott Nike while others posted videos of them destroying the company's merchandise.
The two-minute spot highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL players protesting racial inequality, police brutality and other issues by demonstrating during the national anthem.
Falwell told USA Today that Nike's campaign alone may not be enough to cut ties.
By choosing Kaepernick as the face of their ad, McQuisiton says Nike may be trying to lure in more millennials, a group which polls show support Kaepernick's anthem protests more than the rest of the country.
Shares of Nike tumbled early Tuesday on worries the sport goods giant's new marketing campaign around Colin Kaepernick could harm sales.
The Missouri college's decision to drop Nike comes right after Taya Kyle, widow of "American Sniper" Chris Kyle, tore into the athletic apparel brand for failing, in her view, to correctly understand the word "sacrifice".
Veteran actor James Woods even chose to his Nike stock out of protest. "It's a attractive spot and pretty powerful people [are] in the spot", he added. "All my friends and family and basically the whole community has been calling me and texting me, saying how happy they are and how excited they are that I got to be a part of it". "I don't think it's appropriate what they did", Trump said in an interview with Fox News before a rally in Montana thursday night.