With new models released, the iPhone X would have needed to see a price drop if it stayed on the market.
In addition to the new XS and XS MAX, Apple has also announced the new iPhone XR, the latest budget iPhone that still packs a mean punch.
That's according to The Verge and All Things How, which both dug into the Apple website's product sitemap XML file - the code powering the website - and found several direct references to the three devices.
The iPhone XS and iPhone XS Max will support dual SIM and dual standby functionality. It comes equipped with a 12MP wide-angle camera with an all-new sensor and 1.4 million pixels (the same as in the iPhone XS and XS Max).
Apple is notorious for running a tight ship with few product leaks, though there are a handful of notable examples where that hasn't been the case. Even the "affordable" model will likely be out of reach for many. But Apple claims that the XS will go 30 minutes longer on a charge than the X does, while the XS Max will last 90 minutes more.
Apple also launched an identical looking bigger model, the 6.5-inch OLED screen iPhone XS Max, and the slightly cheaper iPhone XR with a 6.1-inch LCD screen.
Chatting is sent over either Wi-Fi or cellular data depending on what you have enabled - and which model of Apple Watch you have.
Another new feature on the Apple Watch will detect when a user has fallen, and the device will automatically generate an alert to initiate a call to emergency services.
During the launch event, Apple's Phil Schiller said the new phones are 'incredible'.
"The iPhone XS Max once again takes Apple into new territory when it comes to price", he said. In short, Apple has enlarged the screen, not the phone, so our back pockets are safe.
The Apple Watch series 4 will be available for pre-order this Friday, and you'll be able to get it starting next Friday, September 21. At least one analyst also expects the device to provide an electrocardiogram, or ECG, though, that would likely require Food and Drug Administration approval, and Apple hadn't secured that as of Tuesday. The company showed off improved features including a faster, more capable processor, higher quality camera and better battery life.
Apple will continue to sell the iPhone 7 and iPhone 8 in regular and Plus sizes. You don't get the price cut outright, as you have to stay with US Mobile for a full year to enjoy the monthly bill credits - read everything about the offer at this link.
The iPhone XR starts at $749.