Experts say that by continuing to insert himself into the ongoing debate regarding NFL players kneeling during the national anthem, Trump may have inadvertently helped out Nike by criticizing the brand on Twitter.
A new poll may provide an answer.
The college's president - Jerry Davis - spoke out against Nike and the company's decision to include Kaepernick in its advertising.
While many students told FOX 5 they agree with the decision, one student athlete tells us he still supports Kaepernick. "We do not condone those actions, but we support the positive changes he has made to better himself off the field", Kent said.
Nike has taken a lot of heat from conservatives since the Oregon-based brand premiered a new "Just Do It" ad starring Kaepernick, who gained attention in 2016, when he took a knee during the national anthem to raise awareness about perceived racial injustice in the country.
"But as for putting Colin Kaepernick's name alongside the Nike swoosh, voters say, 'Just do it'". A television version of the ad, narrated by Kaepernick, first aired during the NFL's season opener last Thursday. This year, as with last, online sales of Nike products dropped on the Sunday of the holiday and rebounded on Monday and Tuesday.
But the boycott proved fleeting and had no impact on half of Americans' views about the company, the poll found. A TV ad narrated by Kaepernick debuted Thursday on the opening night of the regular National Football League season.
While the campaign featuring Kaepernick angered many conservatives, some market analysts called it "a stroke of genius".
Analysts believe Nike's stocks to soon climb into the $85 to $95 range.
"This premeditated move was another subtle but significant sign of [Nike's] strength and confidence in its position in the marketplace, one that likely does more good than harm", he said.
There is less support in the poll for the protests themselves.