Apple said its new iPhone XR offers users "an iPhone X experience on an LCD", that including the various swiping actions to pull up different content. In Pakistan, they will be released by the end of September or start of October. Pre-orders open Friday, September 14, and shipping starts September 21.

Camera-wise, the iPhone Xr packs a single-lens rear camera - the same wide-angle camera that is installed on the iPhone Xs. In fact, while its display is bigger than that found in any other iPhone model other than the XS Max, the phone itself is actually smaller than the iPhone 8 Plus and previous plus-sized models. The 512GB iPhone XS Max will put a €1,300 dent in your pocket.

The new piece of kit is 50 percent more energy-efficient and faster than the previous processor, with apps loading 30 percent faster, too.

The iPhone XS ($1,000) mostly resembles last year's model, with its 5.8-inch edge-to-edge display and now-familiar FaceID camera notch. The portrait mode feature now gets a depth control mode, which allows you to adjust the photos. "We expect the iPhone XS Max to have exactly the same effect despite its price tag".

It claims the iPhone XS runs for half an hour longer than last year's X, while the XS Max lasts an additional 1.5 hours. By using a physical SIM and Apple integrated eSIM, you can use it as a dual sim.

Design-wise, the iPhone Xr bears similarities to the iPhone Xs and Xs Max with a 6.1-inch all-screen build, slim bezels and the signature notch which incorporates Face ID and gestural navigation, but for a considerably lower price starting at $749 Dollars, and available in 64 GB, 128 GB and 256 GB models.

The iPhone continues to be the world's most popular camera, so Apple focuses a great deal of attention to ensuring that its smartphone camera capabilities stay relevant.

Despite the discounted option, Telsyte managing director Foad Fadaghi said Australian Apple fans were likely to accept the top iPhone XS Max's significantly higher cost this year, but warned that prices could not keep rising at their current rate.

The "Apple's big news in 108 seconds" advert shows off the latest phones plus the redesigned Apple Watch Series 4. There are also a few new features, such as a watch faces to help you take a deep breath, or the ability to manage your calorie intake.

The iPhone XR starts at $749 United States dollars, which we anticipate translating as £749 and will be available to order from 19 October. Instead of the impressive IP68 dust and water resistance rating that the XS range has, the iPhone XR will only have IP67, which is an worldwide scale judging how water or dust resistant something is.