We want to bring the home environment to the next level of intelligent connectivity. Although details surrounding the tentative device are scarce, this is meant to bring "OnePlus' premium flagship design, image quality and audio experience to more seamlessly connect the home". If it utilises the same approach for the TV market, we could see a very swish TV put together from high-end components at an affordable price. Lau's company may be starting with a TV, but there's room to grow, and Lau is aware of that, saying, "It's not only to make a TV; we want to explore what OnePlus can do in the smart home industry". "It won't be something that's flawless and absolutely complete and revolutionary from the start", he told the publication.
We'll find out more about the new TV early next year, Lau said.
Right now, OnePlus is best-known for its low-priced, high-powered smartphones - at $530, its current-model OnePlus 6 is half the cost of an Apple iPhone X, but nearly as powerful.
As for hardware, Lau said OnePlus will purchase display panels from another company, but the "image processing chipsets and algorithms" will be created in-house. I'm also not sure I see a big need for another TV maker that makes good-enough products with really good prices and includes some form of a smart UI. And now, with eight phone launches under its belt, OnePlus is finally ready to discuss another flagship product.
Pete Lau, the founder of OnePlus feels that it will take some time for the OnePlus TV to live up to its expectations, as it's not going to be "complete and revolutionary" from the beginning.
In 2017 the company launched the OnePlus 5, which was one of the early adopters of the dual-camera module. However, it was the launch price of Rs 21,999, nearly half of other premium smartphones' cost that changed the notion of flagship smartphones, making this the first midrange flagship.
Want To Suggest A Name For The OnePlus TV? OnePlus is taking that route, according to Pete Lau, and the company will launch their first ever TV device sometime next year.
The OnePlus TV is envisioned by Mr. Lau as having seamless connectivity between a user's smartphone and TV.