Peter Mertens, Audi's member of the board of management for technical development, describes the E-tron as "a highlight in the history of our company and the starting signal for our electrification strategy".
Two electric motors power the e-tron. They stated the vehicle should gain a range under less rigorous European testing standards of approximately 250 miles or 400 km. Audi has released the power specification of this electric SUV as of yet.
As a part of this launch, Audi has also announced an exclusive partnership with Amazon with respect to distribution of the charging mechanism.
That testing included a 175-mile trip on one full battery charge, from San Francisco's Craneway Pavilion where the Audi event was being held Monday night, to South Lake Tahoe - a trek that starts at sea-level and ends at a 7,000-foot elevation. Audi is not disclosing the e-tron's range, but it's expected to be competitive with Tesla's vehicles, which all get more than 295 miles when fully charged.
When on the road, e-tron drivers will be able to charge up via the "Powered by Electrify America" charging network. Your e-tron will be an Audi-made vehicle, but if you want home charging (of course you will), then Audi is partnering with Amazon to handle the supply and installation of the necessary gear.
Next year, the carmaker plans to introduce the e-tron Sportback, followed in the year ahead by a total of 12 other models. That's the company that was set up as part of parent Volkswagen AG's settlement with US and California regulators over its diesel emissions rigging scandal. The company also claims a top speed of 200km/h for the e-Tron SUV.
According to The Verge, the all-electric E-tron would come with the standard 20-inch wheels, air suspension, LED lighting, panoramic sunroof, seats with in-built heating and cooling, inductive wireless smartphone charging and more.
With the global unveil of the e-Tron, Audi's EV program is finally underway.
In Europe, the vehicle will use cameras instead of conventional mirrors to give drivers a view to the rear. The Model X uses vertically opening "falcon wing" doors.
The e-tron will have an advanced cruise-control system that can keep the auto within a lane and maintain a set distance behind another vehicle, but the system will be designed so that drivers must keep hands on the wheel.