Adding more context and control over "Search" results, Google is rolling out a set of major updates to "Google Feed" including a fresh look, improved features and a new name - "Discover" - both for desktop and mobile browsers. Google said the stories can show in search, Google Images and Discover features.
Google is integrating its AI Lens tool, which helps users identify objects in a photo in the real world.
To further facilitate and expedite how users search for the information that they need, an activity card will now appear as a thin strip above their searches which will basically contain information about their previous searches and related ones as well. Google is integrating Snapchat and Instagram type Stories into the Discover tab and Images that give more information on a topic. Besides this, Google Images will also get updated today. It is basically Google's way of displaying news feed, just like Twitter's "Discover" category. For instance, if you search for Zion National Park, you will see videos related to each attraction in the park.
Users will be able to save pages to their Collections from Activity Cards. Besides the ever-changing search results algorithm, Google Images is now getting support for Google Lens, which will allow users to open an image on mobile and scan it.
For example, ahead of their birthday this year Google have released a Google birthday surprise spinner - which shows old Google doodles. Relevant videos will start playing in results, one after another.
If you're a fan of the Stories format, Google has good news: It's "doubling down" on Stories in search, including AMP Stories.
People can find references to most datasets in environmental and social sciences, as well as data from other disciplines including government data and data provided by news organisations, such as ProPublica. "And we're still dedicated first and foremost to the user, to building products for everyone", said Google on the occasion.
Suggested or related topics will also appear.
Google is also adding what it's calling a "topic layer" to the knowledge graph. That's what pushes us forward to continue to make Search better for our users. New features will be available from September 27.
Google has, indeed, transformed from being a simple search engine to help users in exploring the web to a vital search engine so integrated into daily life that people use its name as a verb.