Today, some of Roku's cheapest streaming boxes are getting new capabilities. You can also connect the Ultra to the internet via an Ethernet port if the WiFi in your home isn't optimal for streaming - a feature the Premiere lineup lacks.
Roku has unveiled two new United States streaming devices that are 4K and HDR compatible, and announced updates to the Roku platform that include Google Assistant support.
If you'll be using Roku TV Wireless Speakers with a Roku TV, the same update adds a few new sound enhancements, including a volume-leveling feature that keeps the sound level consistent when you change channels, when you move from live TV to a streaming channel, or when a commercial comes on.
Roku is also updating its Roku Ultra, which maintains a price point of $99.99, but now comes with JBL headphones that Roku says are valued at $39.95.
Google Assistant will be coming soon to Roku devices letting you control the streaming device with your voice.
Roku OS 8.2 is now being rolled out to Roku TVs with full implementation planned for November.
Roku already won our hearts during the World Cup, as it had the only streaming stick capable of handling the BBC's 4K coverage, and now it's back with a bang - a seriously cheap pair of UHD streaming boxes: the all-new Roku Premiere and the Premiere+.
The Roku Premiere packs 4K HDR streaming into a Roku Express-sized package.
First up we have the Roku Premiere, which can play HD, 4K, and HDR content.
One of the services Roku offers is its Roku Channel that offers a significant choice of content.
The differences between the Roku Premiere and Roku Premiere+ are relatively minor in the grand scheme of things: They have the same form factor, the same processor and the same performance.
Granted, you get a lot more storage space with the Apple TV 4k (32GB), which is also available in a 64GB model for $199, but unless you're downloading movies what is the advantage? The update includes features like the ability to browse free content with voice requests such as "let's see free sitcoms". Roku OS 8.2 is rolling out to Roku TVs now.
"At under $40, the new Roku Premiere is our lowest-priced 4K streaming player ever, and it's going to give consumers the best picture quality their TV can handle", said Roku. Past year the company upgraded its local offering by releasing the low-priced Express and 4K streaming stick here, but none of the other fancy players it has on sale in the US.