"I'm very happy. It fills me with a lot of pride to be one of the only Mexican fighters and one of the best-paid athletes, who is a Mexican", a humble Alvarez told Sporting News, as translated from Spanish to English, after the conclusion of his press conference. "Canelo fighting on DAZN, we believe that that will help us attract some of the other fighters, some of the other premier fighters".
The deal also dictates that Golden Boy put on ten "high-calibre" fight nights per year that will stream on DAZN from 2019.
Canelo was most recently aligned with United States broadcaster HBO but the network announced it would move away from live boxing coverage at the end of 2018.
The 28-year-old Alvarez, who holds both the WBA and WBC middleweight crowns, is coming off a victory in his rematch Gennady Golovkin last month, which netted him around $50 million.
Alvarez's new contract is being described as the biggest in sports history by ESPN.
Skipper said it wasn't quite a blank check, but one that ensured Alvarez wouldn't be taking a pay cut to leave pay-per-view. I imagine this deal will irk Floyd Mayweather, but then again, he earned what some estimate to be around $275 million for a single fight against Conor McGregor. "They are going to want to watch his fights and they're going to get to buy them for a lot less expensive than they did before".
Now fans can pay significantly less - $9.99 subscription cost per month in the US - to see his fights on DAZN (pronounced Da-Zone).
He has just inked the largest contract in sporting history, an 11-fight contract with streaming service DAZN, worth a quite staggering $365 million (just over R5,2 billion).
Will you be watching Canelo fight on DAZN this December?
Oscar De La Hoya's 7,000-hour library of fights spanning his career as a boxer and a promoter are included in the partnership and these classic bouts will be available on DAZN.
Whoever he ends up with, at least Alvarez knows now where it can be seen. "That was the most important thing, more important than what I am making".