The test, meant to reach a limited number of users. prompted quick criticism among users who find the proposed change harder to quickly-and mindlessly-scroll through the feed.
In an email statement to Global News, Instagram explained that the change was caused by a "bug".
"The Instagram update is so trash it's worse than the Snapchat update", @samfloresxo tweeted.
After the update was rolled out, users all across the world started complaining about the new feature and said if this remains they would leave the app and delete their profiles. A user shared a beta version of the update, and Instagram confirmed it was in the works at the time. "We apologize for any confusion", a spokesman told TechCrunch.
Still, it is unusual for a test like the one carried out by Instagram, Facebook's fastest-growing business unit, to be released by accident, giving consumers an early glimpse of what may be the app. If the test is an utter failure, and the reaction is as negative as it appeared to be today, perhaps we can dodge this bullet, but widespread disapproval hasn't always stopped social media platforms in the past.
But on Thursday, Instagram expanded the update to the main feed as well, whether intentionally or not. After swift backlash, Adam Mosseri, the head of Instagram, quickly tweeted a series of apologies. And that the whole market across all of the Stories type of product will be bigger and a market where people are sharing more moments from their days into Stories type products than into Feed type products.
If you've now got the update then there's no clear way to downgrade your app.
You now click through posts in a similar way to how Instagram Stories have previously worked, rather than the traditional up-and-down swiping movement. They vented their dislike on Twitter. Instagram rolled out a major redesign on its interface - one that, according to users, isn't user-friendly.