Controlling the volume of a TV via AirPlay 2 would be new, and perhaps there's something coming related to Apple's reference to "built-in controls.in apps, ' but playback controls on the Lock screen and in Control Center already exist". Apple Music is based on the 2014 acquisition of Beats Music, which was known for being a cross-platform music service. The company has long prided itself on the tightly controlled universe of apps available on its devices.
The move represents a concession from the U.S. company, which had previously encouraged iTunes users to buy its £179 Apple TV box as the best way to watch material purchased from its iTunes Store. Basically, Apple is eliminating the need of Apple TV for Samsung TV customers.
Still, a deal with Samsung is even more interesting, as the giant smartphone makers have a complicated history. The two vie in the market for handsets and have battled viciously on and off in courts over alleged patent infringements. Coming with SmartCast 3.0, the capability will come to 2019 and 2018 models for free via over the air update.
Apple TV has to work because 62% of Apple revenues comes from iPhones and sales of these devices are falling. Voice assistant and home automation commands have been available on all three companies' smart TV platforms in various ways (Google Assistant and Amazon Alexa controls on LG and Vizio TVs, Bixby on Samsung), but again, Apple integration is a new feature. Apple makes it easy to share everything from family photos to streaming video from HBO and other services. The division - which also houses the App Store and Apple Pay, as well as Apple Music and iCloud subscriptions - brought in $10 billion in revenue last quarter.
LAS VEGAS-Apple has for years carefully maintained a walled garden for its streaming video features and services.