In her pitch to rein in the influence of tech giants, the MA senator envisions legislation targeting companies with annual worldwide revenue of $25 billion or more, limiting their ability to expand and forcing parts of Google and Amazon's current business structure to operate as separate entities.
Back in 2016, Warren accused Apple of abusing its control of the App Store to hinder competition.
Through the policy, the Democrat from MA would "unwind tech mergers that illegally undermine competition " - citing Amazon for its takeover of Whole Foods, Facebook for its takeover of WhatsApp and Instagram, and Google's for its takeover of the mapping app Waze.
For companies with smaller annual revenues, she proposed they "meet the same standard of fair, reasonable, and nondiscriminatory dealing with users, but would not be required to structurally separate from any participant on the platform". Many of those people have been made rich by the same companies Warren wants to split up.
Facebook, Google, and Amazon did not immediately respond to requests for comment.
"To restore the balance of power in our democracy, to promote competition, and to ensure that the next generation of technology innovation is as vibrant as the last, it's time to break up our biggest tech companies", Warren said.
"With fewer competitors entering the market, the big tech companies do not have to compete as aggressively in key areas like protecting our privacy", she said. Called "Platform Utilities", these firms would not be allowed to own an online marketplace and sell their own products on it. Amazon Marketplace and its AmazonBasic brand is an example.
"Today's big tech companies have too much power too much power over our economy, our society, and our democracy", the MA senator said in a blogpost.
Notably, Warren's plan did not call out Apple, a tech company that has frequently been named the most valuable publicly traded company in the U.S. When asked, a spokesperson for Warren's campaign said Apple was indeed targeted by the policy.
Ideally, however, the moves will give small businesses a shot at selling their products on Amazon without fear that Amazon will introduce its own version of the item or that Google will demote their products on Search in favor of its own, Warren said.
Warren urged supporters of her plan to sign a petition.
Fordham law professor Zephyr Teachout praised the plan, calling it as a sign that a "new anti-monopoly movement is happening, and Warren is coming out swinging at the right targets!" Facebook would face real pressure from Instagram and WhatsApp to improve the user experience and protect our privacy.