The company's Pixel range of smartphones have been received well and its Home smart speakers have been really successful, but apparently, not all the hardware units are as profitable.
Employees from the division, internally said to be known as "Create", are said to be moving to other projects within Google or Alphabet.
Considering these cutbacks aren't necessarily permanent - Google has asked employees to seek temporary roles within other divisions - there's still a possibility that certain people will be transferred back to the Create team after the current situation has been assessed. As a result, the company has removed dozens of employees from its "Create" team - the hardware division responsible for developing Google's tablets and laptops - and moved them to other positions within Google or parent Alphabet.
A Google spokesperson declined to comment on the development. Google hasn't had much success with most of its hardware offerings, and a recent report from Business Insider indicates that this is unlikely to change in the short term future too. Since the market is insanely competitive and margins are low, it seems Google decided that perhaps it would be best to concentrate its efforts on its products that are doing well for now.
Nevertheless, Google has begun reassigning employees away from is tablet and laptop division. Unfortunately, this impressive performance doesn't extend to the company's tablets and laptops, and it now seems Google is taking action.
If anything, this is Google finally recognizing that ultra-luxury devices are not an ideal container for its Chrome OS, not to mention that its OS needs more work before it's readily available for use on both touch devices and traditional computers. The Pixel Slate was a weird Chrome OS tablet with a detachable keyboard, made as a competitor to the Microsoft Surface and Apple iPad Pro. Since then, sources tell us that pressure has increased to make hardware at Google into a "real business".