"Game of Thrones" fans reported glitches in attempting to watch the final season's premiere episode on streaming services HBO Go and HBO Now; members of the armed services will now get 15 percent discounts every Monday at Kohl's stores.
Breaking down the piracy figures revealed illegal streams accounted for 76.6%, downloads 12.2% and torrents at just over 11% of the total views.
India has a huge fanbase of popular TV series Game of Thrones, and the eight and the final season has already started broadcasting. However, as the episode ended with Jaime Lannister's arrival in Winterfell, there is no doubt going to be some more action and a bit more progression in episode 2.
Of these three, Indian viewers have the best excuse: HBO is not available in India, and there is no legal means of watching Season 8 at this time.
Regardless of rationale, the piracy figures for just the first 24 hours since the episode aired demonstrate that these audiences can not - and should not - be ignored. It was followed closely by China, with 5.2 million views. The firm also gave a breakdown of the illegal viewership. The new season launch had been hyped with a huge $20m marketing campaign, beginning with the Bud Light collaboration ad broadcast during the Super Bowl in February.
Game of Thrones airs Sundays at 9/8c on HBO. The new photos feature Daenerys Targaryen (Emilia Clarke), Jon Snow (Kit Harington), Sansa Stark (Sophie Turner), Arya Stark (Maisie Williams), Bran Stark (Isaac Hempstead-Wright) Tyrion Lannister (Peter Dinklage) and Jaime Lannister (Nikolaj Coster-Waldau), among others.
"Regardless of rationale, the piracy figures for just the first 24 hours since the episode aired demonstrate that these audiences can not - and should not - be ignored. It's imperative that rights holders understand that piracy audiences are some of their most dedicated fans, which, above all else, presents a vast commercial opportunity".