As you can see from that screenshot, it seems the "favorite" option comes on the screen that also lets you assign a star rating to a driver after your ride. Many obnoxious, rude, or otherwise problematic riders have remained live on the system, but that's about to change.
As part of a Community Guidelines update, the company this week announced changes to its platform-including ratings-based rider deactivations.
Uber recently released new Rider Preferences feature, which will allow riders in the U.S. to set their "conversation", "temperature", and "baggage" preferences.
According to a report by Business Insider, Uber is planning to ban customers with low passenger ratings. Because starting today, riders in the USA and Canada now risk being banned from using the service if their rating falls significantly below a city's average. Uber will, however, send passengers tips to bring up their ratings if they start to decline like suggesting them to be polite to drivers, not leaving trash in their cars or asking drivers to speed up to their destinations. At some point you need to click "I understand" to continue onto the usual app. Uber wants to make it clear what they expect from everyone using the app for rides, bike rentals, restaurant pickups, and more. Uber didn't say what the threshold is for riders, though.
"While we aren't releasing the minimum rating level, any rider at risk of deactivation will receive several notifications and opportunities to improve his or her rating", an Uber spokesperson tells Fortune. To ensure riders are aware of these guidelines, the company is launching a campaign to educate the entire Uber community about these guidelines.
Users can check their rating within the Uber app.
Starting in North America, all riders and partners must confirm they understand the guidelines, or risk losing access to Uber. The ratings are given by Uber driver, just like passengers can give ratings to their ride and the driver. "For too long there has been one-sided accountability and this is a positive step toward correcting that".