The Upside Down Whopper is exactly the same as a regular Whopper-beef patty topped with tomatoes, lettuce, mayo, ketchup, pickles, and onions on a soft sesame seed bun-except for one thing: The bottom bun is on top.
Burger King has jumped on the bandwagon by turning their classic Whopper upside-down to create. the Upside Down Whopper.
This summer promises a spectacular time travel back to the '80s thanks to the third season of Stranger Things. The sandwich will only be available in several major United States cities, including Miami, Houston, Boston, Atlanta, Philadelphia, Dallas, Chicago, San Francisco, Los Angeles, and NY.
Restaurants in those cities will also have limited-edition ketchup packets and t-shirts inspired by "Stranger Things".
Besides neatly sidestepping the issue of licensing actors' likenesses, this might also make some of Stranger Things' creepy-scary creatures a little more palatable for a mainstream gaming audience. Customers are not typically loyal to any particular brand, so fast-food companies resort to oddball, sometimes outlandish marketing tactics or insane food creations to draw in customers. The packaging came in five moods: the Pissed in red, Blue for sad, Salty in teal, YAAAS in purple and DGAF (that's 'don't give a f--' in internet speak) in black. And Domino's is chasing new clients by rewarding them for eating pizza - even if they buy it from a competitor.
While the flipped burger might not offer enough incentive to get excited for the promotion, the packaging might.
For Netflix, the partnership is a way to advertise in new spaces.
The streaming platform is also partnering with a number of other companies, including Lego, H&M, Schwinn and Baskin-Robbins, to promote the upcoming season.
In May, Coca-Cola announced that it would revive its now-defunct "New Coke" recipe by releasing a limited number of cans of the shortlived drink, which was originally launched in 1985 and taken off the market 79 days later due to public pushback against the sweeter flavour.
And Burger King's tie-in is the most basic. Oh, and don't forget "The Hopper Meal", named for David Harbour's burly police chief. The "new" item is a reference to "the upside down" - an alternate reality dismension from the Netflix series "Stranger Things", which usually houses various monsters.