Samsung is standing by its claims that some of its smartphones are water-resistant, despite claims by the Australian Competition & Consumer Commission (CDN, Friday) that the Korean company has misled customers in its advertising. Its most recent flagships boast IP68 certification, which means they should be able to withstand submergence in up to 1.5 meters of water for 30 minutes or less.
Samsung sold more than four million Galaxy phones in Australia, ACCC claims.
The allegations further suggest that Samsung lacked a reasonable basis and did not test the smartphones in water properly before declaring water-proof capabilities.
Ltd., accusing the smartphone manufacturer of allegedly misleading consumers by promoting water-restraint Galaxy smartphones suitable for using in the Swimming pools alongside other watery surfs.
"Samsung's advertisements, we believe, denied consumers an informed choice and gave Samsung an unfair competitive advantage". The ads in Australia show a surfer pushing through a wave, a swimmer sitting underwater on a pool step reading his phone and people jumping into a pool fully clothed.
The local competition regulator is going to be taking Samsung to court over the way the tech company advertise the water the resistance of their Galaxy smartphones.
One ad showed a phone being used under water at a pool, another described "capturing your Saturday surf session at the beach", and another showed a man floating on an inflatable with a water-splashed phone on his sternum.
As a result of the case, Samsung might be slapped with a multi-million dollar fine and of course, it will probably have to pull the misleading ads. In 2016 Consumer Reports performed a water resistance test on the Samsung Galaxy S7 Active, and it failed.
Samsung told Reuters it might per chance perhaps per chance well per chance defend the case and stood by its adverts.
Back then, Samsung said the smartphone was part of a small batch that featured a manufacturing defect which it eventually fixed. Violations from before September 2018 carry a lower but still significant A$1.1 million maximum penalty.
'Customer satisfaction is a top priority for Samsung and we are committed to acting in the best interest of our customers'.