Three people were hospitalized, including one gored, Sunday after the first day of the famed Running of the Bulls festival in Pamplona, northern Spain. He said he then decide to go back and film "a 5-second video scene to say 'Here I am, I did it'".
His wife and daughter, after finding out he'd be fine, were naturally pissed, and his wife had told him to stay out of the bull-running crowd. He was undergoing surgery, the regional government reported.
Alvarez was gored deep in his neck, fracturing his cheekbone. It was like being hit by a auto or a truck, ' Alvarez said of the half-ton animal.
Jamie Alvarez, a San Francisco resident who works as a public defender in Santa Clara, was participating in the first run of this year's San Fermin festival when he almost lost his life after being struck by a stray bull he never saw coming.
During the nine-day San Fermin event, which draws around one million visitors, participants each morning run along a half-mile course through the narrow streets of Pamplona to the bullring where the the animals are killed in afternoon bullfights. Next time, Alvarez said he will remain among the spectators.
Eight bull runs are held in Pamplona every July.
Alvarez, 46, however, was caught off guard in the bullfighting plaza by the stray animal, who came charging at him and aggressively drove its horn into the California native's neck and cheek.
Someone grabbed Alvarez by the arm and pushed through the crowds to get to paramedics, possibly saving the American's life.
The local Red Cross said emergency personnel attended to 48 people with less serious or minor injuries, including two who were trampled by the racing bulls. The other victim was a 40-year-old man from Spain. Video footage showed a bull approached Aaron Froelicher of Florence, Kentucky, from the back, tossed him into the air and gored him in the left thigh.
The six bulls from the Cebada Gago ranch, which is known for raising ferocious beasts, were surrounded by tame cattle for most of the 930-yard (850-meter) route to the bullring, leaving runners scrambling for limited space close to their horns.