"This intervention gives people a chance to reflect and undo their comment and prevents the recipient from receiving the harmful comment notification", says Instagram head Adam Mosseri in a blog post Monday. Targeted users will have the power to review any comment from an offender - they can approve the content for everyone to see, delete it, or leave it pending so it's invisible to everyone except the offender who will be none the wiser.
The other new feature - "Restrict" - is aimed at limiting abusive comments on a user´s feed.
Instagram is rolling out new features to help combat cyberbullying, as the social-media company and its parent, Facebook Inc., work to quell criticism related to harassment on their platforms. Even more ominously, Mosseri also revealed that the platform will shortly begin trialing a related AI feature that automatically hides comments it deems as offensive without the user being aware that their comment was hidden.
The initiative comes after Instagram has come under fire for not doing enough to tackle online bullying. "These tools are grounded in a deep understanding of how people bully each other and how they respond to bullying on Instagram, but they're only two steps on a longer path".
It does not stop people from making negative comments, but it gives them the opportunity to "undo" the message before it is posted.
There have been growing calls for regulation of such platforms over the spread of hate speech and fake news - including allegations of states using social media to try and influence elections in rival countries - as well as more oversight of how they collect and use customer data.
You can also choose to "unrestrict" individual comments from these users, so they show up to everyone, but the rest of their comments will still be restricted.
But why wouldn't you just block a bully? As it turns out, it's not always that simple. In addition, some of these actions "make it hard for a target to keep track of their bully's behavior".
Instagram will soon start testing the Restrict feature.
He wrote: "We know bullying is a challenge many face, particularly young people".
The social media network announced two new features on Monday created to combat negative interactions on the popular app.