Unfortunately, Shoelace is now only available in one place, New York City, though Google says its goal is to bring Shoelace to more places in the future.
The goal is to connect people with like interests who may never have met otherwise, whether that's because the user is new to an area or just looking to meet some new people locally.
It looks like Area 120 and Google are taking things pretty slow to take the pulse of users first and to manage expectations. Also, if you like our efforts, consider sharing this story with your friends, this will encourage us to bring more exciting updates for you.
Google's workshop for experimental products in Area 120 is building the Shoelace App. It has quietly launched a new social networking app called Shoelace for a limited number of users. Google Plus died the other day, Google Allo too but it seems Google is not giving up yet on social networking. It is also only available in NY, with only a few people targetted in the initial stage.
As Android Police points out, Shoelace is rather similar to a previous Google attempt at an event organizer called Schemer.
Anything around local is at some point "bound to bump into Google's local advertising ambitions, but my guess is they see the success of Next Door in tying together hyperlocal communities".
After the Shutdown of Google+ in April, Google is once again back to the square one with the Shoelace. Still in the testing phase for iOS and Android, it should be interesting to see if Shoelace gathers momentum in NY. I fired it up a few times to get a feel for the landscape when I moved to a new state a few years ago (shout out to the helpful folk who let me know where I could get crawfish in Tennessee). If you're interested in trying it out, just fill in this form. "This will help us determine what works and what doesn't as we work to make the app available to more people".