Amazon Prime Day has become such a phenomenon that the company's competitors are now offering virtually identical sales during the same time period.
The first day of Prime Day brought a 64% increase in overall retail online sales, and the benefits even reached niche retailers (those with less than $5 million in annual revenue), as they saw a 28% increase in e-commerce sales over the two days, according to Adobe research. Retailers with more than 1 billion United States dollars in annual revenue saw a 64 percent spike in sales on the first day of Amazon's discount event, compared to an average Monday, according to Adobe Analytics.
Rival retailers including Walmart, Target and eBay offered their own versions of the blockbuster event. Some of the biggest sellers worldwide were the Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote.
The events have also helped to encourage shoppers to make back-to-school shopping purchases ahead of that season. The difference is ten percentage points higher than past year.
On Twitter, Massachusetts Senator and presidential candidate Elizabeth Warren voiced her support for the workers as well. However, numerous sales cover late-model 4K and HDR-capable televisions that offer frankly fantastic fidelity for the price.
Business Insider reported that some customers faced technical issues during Prime Day.
Scroll down for more Prime Day deals in July, each valid for 24 hours only!
It also said it signed up a record number of people for Prime, its $119-per-year membership program that gives users access to services like free one-day shipping and streaming TV and movies, on July 15, and nearly as many the next day.