NHS England will consider allowing other healthcare settings outside of general practice offer a wider range of vaccinations to children and young people, as part of a government strategy to increase childhood vaccine coverage in the UK.
More than 230 cases of measles have been confirmed in the first three months of the year in the United Kingdom, but there has been zero on the Island in the last year.
Figures released by PHE today estimate that more than 30,000 five-year-olds in England - around one in 19 - may still need to receive their first dose of MMR.
The MMR jab vaccination rate has risen in recent years in Norfolk, up from a low of 87.5pc of children having their first dose by the age of two in 2010/11.
A second dose is given before school, usually at 3 years and 4 months of age, to ensure best protection. A second dose is given before school, at which point the person is fully protected for life. Parents will be required to provide evidence that their child has been vaccinated before they are enrolled, and will face fines of up to 2,500 euros ($2,800) if they fail to do so.
Although usually a mild illness in children, measles can be more severe in adults.
Parents of primary school starters have been urged to get children immunised as it is confirmed the United Kingdom is no longer classed as a measles free country.
The move to broaden the availability of vaccinations for children and young people comes after a senior epidemiologist at PHE told The Pharmaceutical Journal in April 2019 that "timing, availability and location of appointments" are more significant barriers to MMR vaccinations than anti-vax messages which impact "a small minority of parents".
"From reassuring parents about the safety of vaccines to making sure people are attending follow-up appointments, we can and must do more to halt the spread of infectious, treatable diseases in modern-day Britain", Johnson said. To ensure the safety of children who can not be vaccinated because of damaged immune systems such as after childhood cancer, 95% of the population needs to be immunised with both doses of MMR.
He is asking social media companies to "play their part" in promoting accurate information on vaccination, and help address any concerns or questions that parents or the public might have.
'It provides an opportunity to raise awareness of the potential risks posed by measles, the importance of vaccination and timely reporting of suspected cases to limit further spread'. PHE's catch-up call for primary school starters follows the issue of a new GP contract from NHS England and Improvement which also encourages 10 and 11-year olds to be caught up with any missing MMR vaccinations prior to them reaching secondary school age.
But the health secretary, Matt Hancock, has said it is something that should not be ruled out.
A lack of access to the vaccine is often the problem in poorer countries.
Measles is a highly contagious and unsafe infection.
For several years global coverage with the first dose of measles vaccine has stalled at 85%.