In the four years before implementation, the NCAA's committee on student endorsements would have to decide if the effects on fundraising, student time management and the decline of amateurship are enough to keep the national organization from coming to loggerheads with the state of California.
On the latest AP Top 25 College Football Podcast presented by Regions Bank, Andy Staples joins AP's Ralph Russo to discuss the ramifications of the Fair Pay to Play Act. This will allow California college athletes to enter into paid endorsement deals, get compensated for coaching, and/or market themselves on social media for compensation, without having to risk their NCAA eligibility. Currently, the University of Kansas is under investigation for violation of NCAA rules in its relationship with apparel sponsor Adidas. On September 30, 2019, the State of California made its position clear on the issue when Governor Gavin Newsom signed into law Senate Bill 206, the Fair Pay to Play Act (the "Law"). Because an enormous chunk of this money comes from the March Madness tournament and college football post-season championships and bowl games, many former and current pro athletes use this as justification that college athletes should be able to benefit financially from their star power. A portion of these profits undoubtedly flow to student athletes in the form of scholarships and student assistance. Newsom cited the amount of money that NCAA athletics as well as universities receiving money while student athletes receive none as being a rigged system. The measure entitles college athletes in the Golden State to make money from their name, image and likeness, including through endorsement deals or jersey sales. California's law applies to students at both public and private universities in the state and covers all sports. He was elected to the House previous year.
The bill would specify that athlete agents shall comply with federal law in their relationships with student athletes. I trust that these people will navigate through this like other issues and things that we've had in the past.
"The NCAA keeps falling back on this idea that [athletes making money] would take away from the sanctity of college sports", Schlosser said. The organization is studying other ways players might make money. "I don't think you have three years to figure this out".
"I think scholarships are kind of a way for paying for students, student-athletes", the student told FOX 8. Lawsuits will most certainly follow now that Newsom signed the bill, which will force the NCAA to take a look at its endorsement rules and possibly change them according to the court's decision.
State legislators in California finally chose to take a stand against the NCAA, and they made the right call.
"Because [the bill] gives those schools an unfair recruiting advantage, [it] would result in them eventually being unable to compete in NCAA competitions", the letter said.
"There are a lot of people who are trying to get a piece of the athlete who do not have their best interest in mind and are out for nefarious means", he said.