Instagram today launched (via TechCrunch) a new feature called Reels that it hopes will help it fight Chinese social media app TikTok. When released, this new tool will allow you to remix other users' Scenes if their account is public.
It offers users a raft if colourful modification and editing tools including overlaying music, sound, animated stickers, filters and augmented reality (AR) for creating short videos.
The feature has already been rolled out to both iOS and Android users in Brazil, where it's called Cenas. With all that in mind, it may take awhile before we can make use of this new feature.
Reels, which the company is now testing in Brazil, is a new format within Instagram Stories that lets users take advantage of various video editing tools and an extensive music catalogue to create 15-second clips.
Remember how quick Facebook was to steal every popular feature Snapchat in the past few years and add them to its own apps like Instagram and the Facebook app itself?
More importantly, TikTok isn't very big yet in Brazil. Swipe to the right on the Instagram app and you'll find Reels nestled among Boomerang and Super-Zoom modes within Stories. You can choose to record a silent video, borrow the soundtrack from another video found within the Explore tab, or choose one from the vast library at your disposal. In an attempt to stay relevant with music-loving video makers, Instagram started to test a new Stories format by that name in Brazil Tuesday.
Reels, in essence, are a collection of creation tools that include the ability to add music to a video, as well as a couple of clever editing tricks. A finished Reel can be posted to Stories, shared with Close Friends, or sent via direct message.
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