To secure a build slot, buyers would have to make refundable reservation deposit of $500.
"The launch marks the first real milestone in Ford's increased emphasis in electrification, and more importantly marks an increased effort by the legacy US automakers to be relevant in electrification", Dan Levy, a Credit Suisse analyst, wrote in a report Thursday. The Mustang Mach-E First Edition will be the first to hit the showrooms, followed by the main series a couple months later.
Images of the Ford Mustang Mach-E had surfaced online, showcasing the styling of the new electric SUV. Ford had early on tried to call the vehicle the Mach 1 and was met with anger by Ford Mustang fans. For starters, the Mustang name is synonymous with muscle auto performance.
This tallies with the teaser sketch showed last month, exhibiting styling very much inspired by the pony vehicle, with details such as the slim headlights, sweeping lines over the front and rear wheels, a teardrop-shaped glasshouse and triple vertical tail lights. Sales of the current Mustang in Europe, where it dominates its sector, also suggest the name resonates globally.
Ford has made a deliberate decision to focus on performance with its next wave of EVs after its early foray into electrification produced now-discontinued vehicles such as the Focus Electric and C-Max plug-in hybrid that were known more for their fuel economy than driving capability.
The Mach E is the first of a more than dozen all-electric automobiles the company plans to launch by 2022 with an investment of $11.5 billion as it moves away from traditional gasoline-powered cars.