Like counts will be disappearing from Instagram all over the world starting this week: The Facebook-owned photo sharing service is extending its test of hiding like counts to all of its territories, Techcrunch was first to report Thursday morning.
Instagram began hiding Likes in April in Canada, then brought the test to Ireland, Italy, Japan, Brazil, Australia and New Zealand in July. Facebook started a similar experiment in Australia in September. Users can still see who Liked their own posts and a total count by tapping on the Likers list.
During the test, users can still see who liked their own posts but there is no more Like count.
The social media platform's pivot away from the instant gratification of likes and views is an interesting experiment - how much do our fellow users respond to the number below our pictures more so than to the pictures themselves? Instagram said last week the test would expand to the U.S.
Beginning on Friday, some Instagram users in Indonesia won't be able to view the like counts on other users' posts.
Anxious influencers worldwide opened their Instagram feeds to a new reality today: the "like" tally on their posts won't be seen by their followers. Instagram has also stated it's trying to find other ways for content creators to keep their sponsorships that can sometimes be dependent on like counts. While the feedback from early testing has been positive, this is a fundamental change to Instagram, and so we're continuing our test to learn more from our global community. It's not that I care about how many likes others have - but I can share a couple of screenshots and show you what it looks like. So, in another tweet, Instagram is reassuring them that hiding like counts won't affect their success. Several influencers told Buzzfeed the potential improvement to users' mental health is most important.