Of course, in addition to allowing many US citizens to bet on traditional sports, the move also means that there is potential for William Hill to push their esports betting service across the United States too.
CG Technology is one of the largest licensed bookmakers in Nevada and operator of seven Nevada sportsbooks at six prime Las Vegas resorts, many of them on the world-famous Strip and all within easy reach of the city's 43 million annual visitors. Picking up the CG Technology properties allows it to further embed itself in Vegas, but it doesn't end there.
Following the announcement, Parikshat Khanna, CEO of CG Technology, also commented: "We are happy to reach an agreement for the sale of the race and sportsbook assets of CG Technology to William Hill and look forward to a seamless transition for our loyal casino partners and customers".
William Hill US now operates 113 different sportsbooks and racebooks in the state of Nevada.
Financial and other terms of the deal were not disclosed.
Investors in the gambling sector have become particularly sensitive to regulatory change in recent months, with shares in William Hill slipping earlier this month after a group of MPs called for stricter legislation for online gambling.
With the deal freshly minted, it will take some time until regulatory approval is given.
Net revenue increased 60% for William Hill's USA operations, with 27% growth in Nevada.
Recording a like-for-like 16 per cent decline in retail revenues, William Hill maintains that the division's performance is in-line with expectations, with the period also seeing the closure of 700 shops as the firm vows to "do it once and do it right". "We look forward to working with our new casino partners and transitioning CG Technology's retail and mobile customers to our award-winning offering". The revenue drop was offset by the company's U.S. expansion and online performance.
According to William Hill's latest trading update, the company's revenue increased 1% in the 17 weeks to October 29, 2019.
As ESPN reported back in 2016, the company was also involved in an "illegal gambling and money laundering scheme" that cost it another $22.5 million in federal penalties.
In November 2018, the CG Technology barely eluded revocation of its Nevada license. The Nevada Gaming Commission accepted that offer and decided not to banish the operator from the Silver State.