Baby Yoda Merchandise to Debut Ahead of Holiday Shopping Season

  • by Nick Cohen
  • in Industry
  • — Nov 25, 2019
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The production house kept baby Yoda a secret for a long time but this opportunity of merchandising will not be left behind.

Creator Jon Favreau said it was a deliberate decision that no marketing around the character would appear ahead ahead of the show, to ensure Baby Yoda's appearance at the end of the first episode would remain a leak-free surprise.

Fans of the new Disney+ show, The Mandalorian, are getting antsy with Christmas fast approaching and still no merch available for one of the show's main characters; however, it seems like that is soon to change.

Star Wars is not exactly a stranger to the world of merchandise.

Right now little is known about Baby Yoda, however, the third episode of The Mandalorian has revealed the baby's sex as well as the potential reason for why The Client wants the Force-sensitive baby. Last year, toymakers also struggled in the absence of a Star Wars movie in theaters and the first USA holiday season without Toys "R" Us, which closed more than 700 stores last year. Since his debut on the show, Star Wars and The Mandalorian fans have been gushing over the adorable new character.

Concept art of Baby Yoda from The Mandalorian on Disney Plus. THE MANDALORIAN streams exclusively on Disney+.

According to CNBC, the merchandise is coming to retailers across the nation, such as Target, Kohl's, Macy's, Hot Topic and Box Lunch along with online e-tailers such as Amazon and Zazzle.

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A Lucasfilm rep tweeted Thursday, "DEVELOPING: Of COURSE there's gonna be little guy merch!", along with Baby Yoda image. Earlier today, CNN Business reported sluggish early sales figures for toy makers, which would be the second straight underwhelming holiday season for the segment.

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