People Magazine and other media outlets identified the woman in the ads as Monica Ruiz, a California-based actress. Some have said the woman appears to be pressured to work out by a husband who gifted her an exercise machine unprompted.
Finally, she mutters, "This gin is really smooth". "You look great by the way!" one friend adds, which is clearly a cheeky nod to the now infamous exercise commercial.
The other says, "You're safe here".
The 42-second ad opens with Ruiz sitting in a bar, staring blankly into the camera, barely blinking, while her two female friends look on with concern.
Sean Hunter, a Canadian actor and former guest star on Lucifer, described the shock of being thrust in the center of a social media firestorm.
On Thursday, Hunter shared a statement with Psychology Today where he further detailed the commercial blowback.
"When Ryan and his production team called about Aviation Gin, they helped me find some humor in the situation". "This is next level.", Chris Pratt said while a fan commented, "Is that the chick from the Peloton commercial? hahahaha".
"Our holiday spot was created to celebrate that fitness and wellness journey", the spokesperson continued.
Peloton originally released the ad in early November, and it's being shown on television and YouTube.
In case you missed it, Peloton recently dropped an ad promoting their stationary fitness bikes in hopes consumers would think of it as a fun and inspiring gift for the holidays. She records her workouts over a year and shares them with him through a video blog.
By jumping on the Peloton craze, they have managed to go viral themselves.
The actor who played the husband in what some see as a "sexist" Peloton ad is afraid the backlash he's getting from keyboard warriors will have a negative impact on his career.
The actor also attempted to make it clear that he is not the person he portrays in the commercial - a "husband" that has been accused of being both "abusive" and a "symbol of the patriarchy".
"People turned down a pretty dark path and it turned into a nasty thing", the actor complained to Good Morning America. After all, this commercial has nothing to do with my ability to teach or who I am.