Xiaomi has announced that POCO is now an independent brand. This means a separate Xiaomi team will work towards to Poco brand to launch new products in the coming days. To recall, with Poco F1, Xiaomi for the first time launched a flagship processor - for Android - phone that also became the cheapest smartphone to come powered by the flagship processor of that year. Several months ago, a top POCO executive and former Googler Jai Mani left the company followed by some other founding and core members of the team. POCO, as most of you know, started as a Xiaomi sub-brand. While the company kept quiet about the future of the Poco brand, many were speculating that the company would shut down the Poco project entirely.
Global VP and India MD, Manu Kumar Jain shared this news on Twitter, stating that while POCO was their sub-brand, it's popularity and positive response to POCO F1 led them to this decision. As a result, it finally decided that this time, the company will be more focussed on speed, gaming, and performance along with good camera setup. The Chinese smartphone maker said that the brand will have its own team and go to market strategy. The Pocophone Global head, Alvin Tse, had hinted late previous year that we'll hear something from Poco in 2020 which, obviously, raised speculations about the Poco F2 - one more time.
Excited to share: #POCO will now be an independent brand!
The reason Xiaomi created POCO was to compete against flagship phones by launching high-end smartphones but doing all of that while keeping the price of the phone, pocket friendly.
Another phone with the name POCO X2 has been listed on Geekbench recently.
Now the biggest question that comes Hiya the company of POCO F2 when the launch is. The company only really released one phone thus far. We believe that it is time to run POCO independently.
The POCO F2 listing mentions a Qualcomm chipset code-named "Pheonixin".