Mr. Peanut died to save the lives of Wesley Snipes and the guy from "Veep".
The Super Bowl will air on February 2, and Planters' funeral for Mr. Peanut will air during a commercial in the third quarter of the game.
Super Bowl LIV pits the Kansas City Chiefs against the San Francisco 49ers at Hard Rock Stadium in South Florida.
Why was the 104-year-old driving in the first place?
Fans can witness the epic series of events and Mr. Peanut's ultimate sacrifice here.
Some of the items that Greco possesses include the original Mr. Peanut costume worn when Planter's would send Mr. Peanut walking around the square to drum up business at the Planters store, located next to the Anthracite Newsstand.
But that won't be the end of Mr. Peanut's story.
Whereas last year Mr. Peanut saved friends from snacking disappointment, this year he's saving lives.
Although it was a bad decision, it was a decision Mr. Peanut made and he is now dead because of it.
According to Mental Floss, Mr. Peanut's full name, given to him by Gentile, was Bartholomew Richard Fitzgerald-Smythe. His real origins were humbler, though: inspired by a Wilkes-Barre schoolboy's contest entry, Mr. Peanut debuted into society with a 1917 newspaper ad promoting Planter's Pennant brand of peanuts. "We know this is not the most satisfying answer right now, but we think it will make more sense after people have a chance to watch the spot during the Super Bowl's third quarter", a company spokesperson told TODAY Food. Someone else joked. Another echoed: "Mr. Peanut was a terrorist, plain and simple".