Before you disconnect your off-Facebook activity from your account, Facebook pops up a warning that it comes with a outcome: "This will also prevent you from logging into apps and websites with Facebook because your activity will be disconnected from your account".
You can find the new Off-Facebook Activity tab under Settings Your Facebook Data Off-Facebook Activity.
Facebook has stated that various businesses send information to Facebook about the activities of a user on their website and app, based on which the users get relevant ads on Facebook.
The company says the launch of the Off-Facebook Activity tool has taken this long to arrive because Facebook had to rebuild some of its systems to make it possible.
Notwithstanding the fact that Facebook tracks you on several apps and websites even when you are not using the platform seems very freaky and shady, the new development seems geared towards transparency.
You can also choose to turn off your "future off-Facebook activity", meaning the collection of your interactions on apps and websites outside of Facebook.
As a result, Facebook is going to try set the record straight on the company's principles -regardless if people like them or not.
Facebook had a strong fourth quarter, making more money on advertising and adding more users despite challenges around regulation, privacy and efforts to fight election interference.
Now, it's available to Facebook's two billion users around the world. Facebook tracks people that have Facebook accounts AND people who do not have Facebook accounts. Note that Facebook doesn't actually delete that data.
We receive Jane's off-Facebook activity and we save it with her Facebook account.
Facebook executives also warned that ad revenue growth is being squeezed as more advertisers move into Stories, the vertical video format that is especially popular on Instagram. "The ads that you will see may be less personalised to you".
Re-named the Off-Facebook Activity tool, it began gradually rolling out to some countries by August 2019.
It would also be nice if it deleted your data when you cleared your history, and it would preferable if the company didn't collect data that you generate when you visit other sites. Click on "Settings and Privacy", then on "Settings".
The Future Activity prompt is even more interesting.
If you want to turn off all activity, click on the Manage Future Activity link.