Overall, they revealed five new products including four smartphones and a pair of wireless headphones.
It has a 6.7 inch vertically folding display with 256GB of internal storage.
It comes in three colors: Mirror Purple, Mirror Black, and Mirror Gold (in select markets).
There's no mention of Samsung's digital assistant Bixby, so we're assuming you can't get weather reports and random trivia facts beamed directly to your ears from a connected phone, but we're still learning about some of the details of the Galaxy Buds Plus. It can also be unlocked with a pin code.
EE has had such a big part in selling foldable phones so far, did you think they'd let the Z Flip pass them by?
Next up are the Galaxy S20 and the S20+ smartphones, which have noticeable camera and appearance upgrades. Its "stylish and compact form factor that fits in the palm of your hand", will appeal to many as the average slab smartphone nowadays is probably 6-inches or so.
The Galaxy S20 has 512 megabytes of internal storage but can be bulked up with a 1 terabyte micro SD card. Both phones support 25W charging as well as Fast Wireless Charging 2.0. The S20's all-new camera systems were covered at length, and for good reason: whereas competing phones have relied heavily on software tricks to drive image quality improvements, Samsung is unabashadley throwing hardware at the problem with a 64 telephoto megapixel camera. The rear cameras of Galaxy S20 Ultra will be able to record 8K videos, while the front camera will record 4K at 60fps.
The S20 is available in three colors: Cosmic Gray, Cloud Blue, and Cloud Pink.
The exhaustive list of all specifications differences between the S20 models is available here, but suffice it to say that there is a clear sense of hardware progression from the baseline entry to the top-end model.
The Flip will cost $1,380 and hit stores Friday.
We'll have a full review of the new Galaxy S20 lineup in the coming weeks, so check back soon to see which phone reigns supreme. Using glass rather than a laminate material results in a nicer display and a device that overall, feels more premium. The 6.2-inch S20 and 6.7-inch S20+ share the same resolution (3,200 by 1,440 pixels). The 5G version has a 512 gigabyte internal memory and the LTE version has 256 gigabytes of internal memory. In particular, "Flex Mode", a UI designed in collaboration with Google, will allow users to split the phone's display into two separate working halves.
Previous year it introduced the Galaxy Fold, which featured a plastic display, but was largely panned in its debut.
The Galaxy S20 launch is slightly staggered depending on where you live with some territories still to be confirmed.