New consoles will be here come the holidays, and with them we expect the usual flagship exclusives from Microsoft and Sony.
As gaming's new era edges nearer, we'd love to hear your views on PS5, Xbox Series X, and the way you play games. Most companies spend less than a dollar, but the Bloomberg Tech report indicates that Sony opted for a more "lavish" PS5 cooling system, costing a few dollars each.
It's not unusual for consoles to be sold at or near a loss, as the games themselves and subscription services more than make up for it.
Bloomberg Technology adds that some other costs for the PlayStation 5 that are already locked in, including a more expensive than usual cooling system. The website iSuppli estimated that the two variations of the console cost Sony over $800 each to manufacture, resulting in the company selling the consoles at a considerable loss.
Bloomberg was able to question sources close to the design of the PS5, we imagine at Sony.
On that point, Bloomberg sources said Sony was now taking a "wait-and-see approach" - something the company publicly said as much last week.
Sony has also said that the ongoing coronavirus outbreak has had no impact on PS5 production, unlike the Animal Crossing Nintendo Switch. Where PlayStation 5 lands depends more on how ruthless Sony wants to be to combat its rivals.
At XO19 a year ago, head of Xbox Phil Spencer remarked, "I would say a learning from the Xbox One generation is we will not be out of position on power or price", suggesting the company has thought long and hard about this topic. Early sales were sluggish, and that put Sony at a disadvantage for that entire console generation. However, Sony is thought to be waiting longer this time on setting a price.