Max was rolled out in the USA on Wednesday offering more than 10,000 hours of content from WarnerMedia-owned brands including Game Of Thrones network HBO, Warner Bros., New Line, DC and TNT. Below, we'll let you in on whether there is 4K UHD or HDR content on the new streaming service or not. What is known is that, according to Amazon, almost 5 million HBO subscribers now access the premium service through Prime Video Channels. Max is free for HBO subscribers and $14.99 per month for everyone else (there is a 7-day free trial).
With HBO Max, the company has stepped into the streaming market with what looks like an ambitious product targeting multiple platforms aimed at giving users the much-desired convenience and flexibility of watching their preferred content.
It also goes direct to the challenge facing aggregators such as Amazon's Prime Video Channels and Apple TV, because if HBO Max isn't prepared to allow its shows to sit inside the Amazon ecosystem - even if it did previously with plain old HBO - then why should others of a similar scale?
You can now chill out, maxin', relaxin' all cool on the couch streaming "The Fresh Prince of Bel-Air" on HBO Max. Unfortunately, we haven't reached agreement yet with HBO Max. HBO says users can expect a cheaper subscription option in the future. You'll need to go into your app store on your phone, and manage subscriptions from there. We don't have official numbers from WarnerMedia, but app store intelligence firm Sensor Tower says HBO Max was downloaded by almost 87,000 new users across Apple's App Store and Google Play.
For Amazon, this demand provides an immediate problem of course, with one of the key attributes of its Prime Video Channels business being that it offers one interface to access a raft of different providers' content. It also has streaming exclusives, like the complete Harry Potter movie series.
Unveiled on May 27, 2020, HBO Max is still limited to the United States for now.
HBO Max providers so far include Apple, AT&T, Cox, DirecTV, Google Play, Hulu, Optimum, Spectrum, Verizon and YouTube TV.