Twitter recently labeled a tweet from the president for violating its rules about "abusive behavior" after the president promised "serious force" for anyone who wanted to set up an "autonomous zone" in Washington, D.C.
Finally, Zuckerberg said "there is no newsworthiness exemption to content that incites violence or suppresses voting", even if a "politician or government official says it", and that Facebook "will take that content down".
"The policies we're implementing today are created to address the reality of the challenges our country is facing and how they're showing up across our community", Mark Zuckerberg, wrote on his Facebook page announcing the changes.
The biggest advertiser on Facebook, Verizon, just announced that they would be joining the boycott. Let's send Facebook a powerful message: "Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence". Facebook brings in billions of dollars in ad revenue - much of it from small businesses - and a month-long pullback in advertising seems unlikely to significantly affect that.
Under the new policy, Zuckerberg said, "we will soon start labeling some of the content we leave up because it is deemed newsworthy, so people can know when this is the case". The company will take this time to see whether revisions are needed internally, and what more it could do to rid the platforms of hate, violence and inappropriate content.
"Continuing to advertise on these platforms at this time would not add value to people and society". Unilever, for instance, on Friday committed to pausing its US spending on Facebook for the rest of the year.
Some boycott organisers said Mr Zuckerberg's promises did not go far enough.
The bulk of Zuckerberg's appearance on Facebook Live was devoted to the upcoming presidential election in the USA, and he said, "The 2020 elections were already shaping up to be incredibly heated before we faced the complexities of a pandemic and racial injustice".
Whilst Twitter is getting raising motion over equally hate speech and disinformation, Facebook has taken a significantly additional palms-off method.
Facebook has underscored its moves to stem racism in the wake of civil unrest triggered by the May 25 killing of African American George Floyd at the hands of Minneapolis police. The labels will direct users to accurate voting information, the company said.
Major brands have continued to pull out of advertisement deals with Facebook in protest of the website's lack of action in tackling hate speech and voter suppression, despite it announcing policy changes. He said Facebook will ban a wider category of hateful content in ads, including those targeting immigrants.
So, basically, Facebook will allow... non-violent hate speech? The company said this month that it would allow people in the United States to opt out of seeing social-issue, electoral or political ads from candidates or political action committees in their Facebook or Instagram feeds, for example.
Facebook executives have, nevertheless, been adamant that they will not be bullied into producing adjustments they do not want to make, according to the report.