Zuckerberg's intervention on Friday (26 June) was unable to prevent three more major global brands from joining an advertising boycott of the social media titan over the weekend: Diageo, Starbucks and Levi's. Unilever released a statement on Friday saying, "We have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram, and Twitter in the U.S".
Pressure on Facebook is gathering momentum. Its impact has been felt beyond US borders. Unilever, for instance, modified the identify of a pores and skin-lightening merchandise well known in India named Truthful and Wonderful.
The chain issued an apology, made clear that its policy going forward would not allow a repeat of the Philadelphia incident, and closed its more than 8,000 company-operated U.S. stores to allow employees to receive racial-diversity training.
The global campaign will proceed as organisers continue to urge more United States companies to participate.
Responding to needs for much more motion, Facebook on Sunday acknowledged it has much more operate to do and is teaming up with civil legal rights teams and professionals to acquire much more applications to struggle detest speech.
Facebook makes $70bn in annual advertising revenue while "amplifying the messages of white supremacists" and "permitting incitement to violence", according to the campaign.
Consumer goods giant Unilever, automaker Honda America and chocolate make Hershey are among the companies suspending advertising through Facebook.
Lululemon, a fitness apparel retailer, which spends Rs268 million ($1.6 million) on ads, voiced solidarity on Twitter with the boycott campaign and said that it was "actively engaging with Facebook to seek meaningful change".
"If they think they are done based on Friday, they are sorely mistaken", Gonzalez said. We have strict content policies in place and have zero-tolerance when they are breached, we take action. "We're continuing to review our policies, and we'll keep working with outside experts and civil rights organizations to adjust our approach as new risks emerge".
Meanwhile, both Starbucks and Coca Cola said they would not join the #StopHateForProfit campaign, despite the latter being listed as a "participating business" and the brands' suspension of social media advertising.
Initially, numerous participants in the boycott were small advertising companies that make up most of Facebook's advertisers, but recently some big named have joined too.
Starbucks announced in a statement Sunday that the global coffee chain would "pause advertising on all social media platforms" as it works to address how to "stop the spread of hate speech".