Facebook-owned Instagram earlier this month announced the extension of the testing of Reels, which allows users to record, edit and share short multi-clip videos, to India.
With Reels, Instagram users can share 15-second videos with their followers on Feed and, if they have a public account, make their reels available to the wider Instagram community through a new space in Explore. Instagram has now confirmed that Reels will arrive in the U.S.in early August. The move comes as TikTok faces intense scrutiny for its ties to China, with US government officials recently threatening to ban the app over security concerns.
Moreover, India, a country where TikTok had become popular, blocked the app over a border dispute with China.
Instagram Shop launched today in the US, providing members of the social media platform a new destination to shop from your favorite brand names and creators. Either that, or Facebook just assumed that shoving a looping video feature into an app people already have (Instagram) would be a lot easier than convincing them to download something new. The new Instagram app feature is expected to rival TikTok and include similar capabilities and functions. The "Featured Reels" section is created to be just as viral as TikTok's. TikTok, which is owned by Bytedance, a Beijing-based tech giant, finds its data collection policies under the microscope both in the U.S. and overseas right now; last week, Secretary of State Mike Pompeo said the U.S. Government is "certainly looking at" banning the app. After launching in the US and several other countries in 2018, Lasso failed to gain traction with users.
Secretary of State Mike Pompeo also recently hinted at a potential ban of TikTok.