They originally planned to release the said movie on July 7, but it was pushed to release on July 31, but some news confirmed that will be moved again on August 12.
Since basing from the movie's success rate of Peninsula, which was seen by over two million people, it can also reflect with the release date of the movie;thus, affecting the Warner Bros Korea's decision.
As coronavirus cases spike Stateside and theaters remain closed in the majority of major moviegoing hubs, Emmerich emphasizes that Tenet will not have a "traditional" release. That implies that as theaters reopen around the world, remembering for noticeable markets like Asia, Warner Bros. could release Tenet overseas while keeping the film off its domestic slate. If rumours are to be believed, Nolan wanted to keep to the global day / date release to help struggling cinema owners in the USA who feared "Tenet" would be targeted for online piracy, thus pushing people to that rather than seeing it in cinemas.
The Hollywood Reporter says the $200 million (£158 Million) film had been delayed for a 3rd time to an 12 August premiere in the USA, however the coronavirus pandemic continues to play havoc with cinemas throughout the States. Pictures Group, said in a statement. "We're not treating Tenet like a standard world day-and-date release, and our upcoming advertising and marketing and distribution plans will mirror that".
Tenet was initially expected to be released on July 17th. "Unfortunately, the pandemic continues to proliferate, causing us to reevaluate our release dates". According to Zeitchik, the studio is considering opening Tenet internationally on August 26th and in domestic theatres on Labor Day weekend.
The stagger approach could be interesting, though I'm still thinking a Premium VOD (who wouldn't pay $30 to watch a new Nolan film right now?) release would be a fantastic way to take advantage of both markets.
"We will soon share the new release date for "Argument".