The Reels option will be available in the Instagram app. Reels will appear on Explore and be stored on a tab on your profile page, similar to IGTV.
This includes the UK, US and Australia, where users of the photo sharing app can now use it to create short-form videos set to music. The feature proved to be extremely popular - with more than 500 Instagram accounts posting stories every day - while also sapping momentum from Snapchat. They may not instantly see the TikTok-like Reels as a difficulty, however isn't probably to assist Fb's case.
The launch also comes as regulators are examining whether Facebook and other Big Tech companies use their scale and dominance to disadvantage their rivals unfairly. Back in 2016, Instagram added its "Stories" feature which is incredibly similar to SnapChat.
The plan is for Reels to be shared on Instagram Stories as well as more permanently on feeds.
She advised keeping in mind the different motivations users-especially the millennials and Generation Z kids populating TikTok-bring to social apps.
Facebook's Instagram is officially launching its answer to the hit short video app TikTok - Instagram Reels. Snap now says its app has 238 million daily active users. Beginning with an explosion of users and content in the thick of the pandemic, the video-sharing app has since become embroiled in some serious geopolitical tit for tat, where concerns over its links to China have seen it booted from India and facing mounting scrutiny and threats from the United States and its allies. "They are incredibly loyal and protective of TikTok".
Palmer, however, focused on the business issues for influencers.
The most important test will be if Instagram can ideal the algorithm that has made TikTok so spectacular.