Cadillac has unveiled its Lyriq show auto, the first vehicle based on GM's next-gen modular EV platform and the harbinger of a new electric design language for the brand. It uses advanced LED technology, and is capable of displaying over a billion colors, according to Cadillac.
"This marks a turning point.an opportunity to regain momentum and position the Cadillac brand for its next chapter", GM president for North America Steve Carlisle told reporters ahead of the unveiling. "It also needs to be in context of the customer experience people are looking for".
"The LYRIQ represents the next iteration of the iconic brand's styling, enabled by electrification, as only Cadillac can express", Andrew Smith, executive director, Global Cadillac Design, said in a press statement. With a battery pack capacity expected to come in around 100 kWh, the brand is targeting an EPA range of over 300 miles.
The vehicle will be compatible with Level 1, Level 2, and DC Fast Chargers.
The Lyriq employs a primarily rear-wheel-drive layout, with optionally available all-wheel-drive in a higher performance version. A big 33-inch screen will greet the driver in what appears to be an airy, minimalistic cabin. "To do this we developed an architecture specifically for EVs". Cadillac's brass were gathered to present the new LYRIQ, an all-electric show auto that embodies the ambitious plans for the automaker's future.
The Cadillac LYRIQ is an all-electric show vehicle that heralds the future for the luxury USA automaker.
It will be at least a couple of years before the LYRIQ is ready to siphon off any Tesla buyers, and the electric-mobility market could change significantly between now and then.
Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety.
Clever tech includes a dual-plane augmented reality head-up display, noise-cancelling and the latest version of Cadillac's "Super Cruise" semi-autonomous driver assistance system, which claims to allow hands-free driving on more than 200,000 miles of U.S. highway. The Lyriq also features less chrome than we're used to on a Caddy, along with more dramatic lines and angles, a sloping roofline and a "flow-through" spoiler meant to maximize its aerodynamic potential. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers. The company said it has been able to reduce the cobalt content by more than 70% compared to current GM batteries. Ultium will power all of GM's future EVs aside from the newest Chevy Bolt models.
Upon approach, the LYRIQ recognizes the driver and initiates a "greeting" with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments.
Battery and charging monitoring conveyed by easy, at-a-glance graphics.
A dual-plane augmented reality-enhanced head-up display will help provide useful features such as navigation assistance projected right onto the windshield.
The Lyriq (the first vehicle to use the American premium brand's new naming strategy of taking a "q" suffix) is based on a newly developed EV architecture that's expected to be used elsewhere in the range in due course. Cadillac never said how CT6 Plug-Ins were sold. It also features a 19-speaker AKG Studio audio system with new noise-cancellation technology.
Its touch screen is a 33-inch panel that stretches across the cockpit and boasts twice the resolution of a 4K television, similar to what Cadillac will offer in its new Escalade SUV that is going on sale later this year. It's a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.