The company is also offering Talktime top-ups of Rs 50 and Rs 100, data top up of Rs 48 (3 GB), Rs 91 (12 GB) and Rs 251 (50GB) and SMS offers of Rs 26 and Rs 36. ET broke the story of its brand integration on both online platform on Sunday night and published on Monday's edition as well.
Vodafone Idea Ltd on Monday announced its integration into one brand called "VI", unveiling a completely new identity and communication around it. "Vi's focus will be to deliver to citizens and businesses in India a superior network experience, better customer service and leading products and services". Indians are optimistic and ant to get ahead in life. "With our new brand - Vi, we stand committed to partner the Government to accelerate India's progression towards a digital economy, enabling millions of citizens to connect to the digital revolution and build a better tomorrow", he added in a statement.
At a press conference, Vodafone Group Chief Executive Officer Nick Read said the rebranding is an important next step to launch their new unified business, Bloomberg Quint reported. After the integration of the two companies is complete, it is time for a fresh origin.
While Launching the new brand, Ravinder Takkar, Managing Director and CEO of Vodafone Ideas Co., Ltd. said: Idea Vodafone co. merged into one entity two years ago.
"In less than two years time we have achieved the mammoth task of world's largest integration". The telco claims that it has more than doubled its 4G coverage since merger to cover a billion Indians. Crucially, Birla said that the Vodafone Idea with its "largest spectrum portfolio" along with its network investments in the form of network sites and optical fiber is "very well positioned to be benefited in the evolving market place".
The company hopes that the single-brand strategy will reduce the price of maintaining two brands and enhance operational efficiency. This is crucial since VIL has been steadily losing its customers to rivals. "Idea" has always been a popular brand for rural areas, while "Vodafone" has a high urban appeal. The telco has already integrated its post paid plans under the Vodafone brand.
India's richest man Mukesh Ambani's telecom venture has become the largest telecom operator with almost 400 million subscribers with its cut-rate mobile data tariffs. Its revenue market share (RMS) also plunged 448 basis points (bps) sequentially to 23.3% in the June quarter, triggered by heavy market-share declines in urban circles, analysts said.
The company will also seek shareholders' approval to raise up to Rs 25,000 crore through debt or equity sale which was approved by its board on September 4. And how critical is the fundraising of Rs 25,000 crore for the company?