British Prime Minister Boris Johnson appealed Tuesday for resolve and a "spirit of togetherness" through the winter as he unveiled new restrictions on everyday life to suppress a dramatic spike in coronavirus cases.
He announced a 10pm curfew on pubs and restaurants, table service only in such venues and tightened the rules on where face coverings must be worn.
Masks were also made mandatory in a range of settings, and the fines for failing to wear one have been doubled to £200 ($256) for a first offense. Testing must also improve to get people back to work and restore confidence, she added. Businesses that break the rules could be fined up to 10,000 pounds ($12,800).
More restrictions were forthcoming in Northern Ireland, Scotland and Wales.
The poll, which surveyed 3,436 British adults, also found that 78% of people supported the new measures and 53% would blame themselves if the United Kingdom was overwhelmed by a second wave of cases.
He said Britain was at a "perilous turning point" and had to act now. "It is very hard to ask the British population uniformly to obey guidelines in the way that is necessary".
While saying he doesn't want a second national lockdown, Johnson nonetheless warned "significantly greater restrictions" will be imposed if the COVID reproduction "R" rate does not fall below 1.
A Number 10 spokesman said: 'We understand MPs and their constituents will be concerned about coronavirus, that is why we continue to work closely with MPs to ensure they are able to hold the Government to account'.
Watch: What are the new Covid-19 measures for pubs?
Labour leader Keir Starmer has urged the government not to end the furlough scheme in October, and accused it of losing control of the coronavirus crisis.
The leaders of more than 100 sports bodies have written to Johnson to ask for emergency funding, warning of "a lost generation of activity".
Tory heavyweights and Commons committee chairmen are among the growing number of rebels demanding a greater say for Parliament over coronavirus lockdown restrictions.
"I can't earn a living because you're restricting me to weddings of 15 people", Mr Gough told BBC Radio 5 live, adding that the turnover of his business had fallen from £750,000 to £20,000.
It follows a surge in COVID-19 infections during September.
It is hoped shutting pubs and bars earlier and stronger enforcement of guidelines will slow the spread of the disease among young people in uncontrolled environments.
Britain is facing a trend encountered in most European countries - a steep rise in infections, largely driven by younger people who see the virus as no threat to them, and therefore ignore basic hygiene or social distancing measures. The UK chief science adviser and England's chief medical officer warned on Monday that while these numbers seemed low compared to the onset of the rapid spread of the pandemic earlier this year, if the virus is not controlled in its spread, then the doubling on cases could be fatal when it comes up to winter months where flu season starts.
In an address to the nation, he said: "We must rely on our willingness to look out for each other, to protect each other".